Marketing for Libraries

Thursday, December 4, 2008
9:30-12:00
Dorothy Alling Memorial Library, Williston

Participants will learn the basic steps of creating a marketing plan using information from “Crash Course in Marketing for Libraries” by Susan Webreck Alman and the Certified Public Library Administration marketing course taught by Wayne Piper. Guest speaker Elizabeth Bluemle, co-owner of the Flying Pig Book Store, will share book store tips for merchandising and marketing outside and within the building. Bring along examples of your successful library marketing experiences to share with the group.

It is highly recommended that participants purchase and review “Crash Course in Marketing for Libraries” by Susan Webreck Alman before attending the workshop. ($30, ISBN-10: 1591584302, ISBN-13: 978-1591584308) This book outlines a marketing plan in less than 58 pages, with several appendices of real-life examples.

Contact Marti Fiske for information and to register, marti@williston.lib.vt.us or 802-878-4918. This workshop is sponsored by the Public Libraries Section of the Vermont Library Association.