« Update: WebJunction Course Deadlines
» Libraries as Community Engagement Leaders

Continuing Education, Webinars

Free Library Webinars – February 2012

By MaryAnn VanCura | January 31st, 2012 | 3 Comments

Through the efforts of  library colleagues around the country, here is a compilation of free or low-cost online webinars relevant to libraries from various sources.  Many of the webinars will be archived, so check the relevant site later if you can’t attend the live online event. If you have additions, please use the comments field below, or email webjunctionmn at gmail.com.

For Minnesota-sponsored events, visit the Minnesota Library Community Calendar of Events and the Minitex Event Calendar. For lists of past free webinars, click here. For free, self-paced courses, login to or join WebJunction Minnesota and select from the course catalog.

2/1/2012
10:00 – 11:00 a.m. (CT)
SOPA and PIPA: What Libraries Need to Know  (NCompass Live)
Have you heard of SOPA? How about PIPA? SOPA is the Stop Online Piracy Act and PIPA is the Protect IP Act. Both were bills attempting to fight copyright infringement and online piracy, and both have been postponed. But that doesn’t mean they’re gone for good. Brandon Butler, from the Library Copyright Alliance and Director of Public Policy Initiatives, Association of Research Libraries, will tell us what SOPA and PIPA are, how they came about, what’s next now that they’ve both been shelved, and how all of this affects libraries.

2/1 /2012
11:00 – Noon (CT)
Fast Track to Employee Development: Understanding What Makes Them Tick (American Management Association)
Do you wish someone would hand you a customized personality and skill level road map to assist you in developing each member of your team? On their own, the Meyers Briggs Type Indicator and Blanchard’s Situational Leadership® II are among the world’s most widely used organizational tools for management and employee development. When leveraged together, they can provide unparalleled insight and information that can enable you to tailor an employee learning and development plan that speaks to the heart of the individual. In this program, you’ll discover how understanding the personality type and temperament of an individual can provide an invaluable window into that person’s preferred communication and working styles.  

2/1/2012
1:00 – 2:00 (CT)
Project Management Case Studies: Who Forgot to Measure the Bookcases? (Colorado State Library)
What practical examples of good project management principles can you apply at your library? Here are stories drawn from real-life situations, including projects that were years late, silly mistakes smart people make, and why If the Plan is in Your Head, There is No Plan! Topics include course corrections, deciding what to stop doing, the consequences of failure, and why time is of the essence.    

2/2/2012
Noon – 1:00(CT)
All you ever wanted to know about e-mail – Gmail! (Montana State Library)
Library patrons often have questions about emails.  This webinar will show you everything you can do and how to do it in Google’s Gmail.  Learn how to create a contact list, send emails with attachments, create storage folders, and how to change your mail settings.  

2/2/2012
1:00 – 2:00 p.m. (CT)
Building Bridges #4: Your Library’s Future (WebJunction/OCLC) 
Join OCLC, host Chrystie Hill, WebJunction’s Director of Community Services, and guest speakers for a series of four free webinars designed to inspire and engage public libraries on topics of vital interest. Each program in the series will offer practical advice on issues that are top-of-mind in public libraries. In this one-hour online OCLC session, the fourth in the series, Martin Gomez, City Librarian at Los Angeles Public Library, will answer your questions and give practical advice about the continued success of public libraries in our changing environment.  

2/2/2012
2:00 – 3:00 p.m. (CT)
Children’s Literature Update 2012 (Infopeople)
Discover the new books that you can recommend to children who use your library! Hear about books published in 2011, and upcoming Spring 2012 titles, that will be popular with children ages 0-12. Hear about books that will appeal to the “reluctant reader,” boys who may have drifted away from reading, and books that will have popularity with a wide audience of children. At the end of this one-hour webinar, participants will: Be able to identify “read-alikes” – other books you can recommend to children after you find out their favorite book. This webinar will be of interest to any library staff or volunteer who serves children ages 0-12, in either public or school libraries.  

2/3/2012
10:00 – 11:00 a.m. (CT)
Tech Tools with Tine: Dropbox (Texas State Library & Archives)
Please join us for a special series with technology trainer, Christine Walczyk, all about popular online tools. The series is meant to be short on talk about library context and higher concepts. It’s really all about the tools themselves! Our aim is to demonstrate how to use one tool in each webinar in under 60 minutes with time for Q&A built in.  

2/7/2012
11:00 – Noon (CT)
First Tuesdays: Census (Washington State Library)
Linda Clark, a data specialist with the U.S Census, will be discussing what is new and different about the materials contained in the latest releases from the 2010 Census. Attend this First Tuesday online free presentation to learn tips and tricks as to how to access the important information contained in the Census.  

2/7/2012
1:00 – 2:00 p.m. (CT)
Rockin’ the Virtual Classroom (InSync Training)
Virtual classroom technology (ILinc, Adobe Connect, WebEx, Elluminate, etc.) provides a wonderful live, real-time bridge between the traditional classroom and the learner. But it isn’t “just like” the traditional classroom, and in the wrong hands can be deadly dull. In this session we’ll learn to read virtual “body language” , look at ways to increase interactivity and engagement, utilize games and activities, and create visuals that support learning.  

2/7/2012
1:00 – 2:00 p.m. (CT)
What’s New in YA: 2012 (Booklist)
Get a preview of what 2012 holds in store for teen readers during this free, hour-long webinar. Representatives from Egmont USA, Macmillan Children’s Publishing Group, Sourcebooks, and Disney Book Group will share their leading titles for spring and beyond. Booklist Books for Youth Associate Editor Ann Kelley moderates.  

2/7/2012
2:00 – 3:00 p.m. (CT)
Preparing a Portfolio for the LSSC Program (American Library Association)
Many LSSC candidates want to prepare portfolios to meet LSSC requirements. LSSC will offer an hour-long webinar explaining what the LSSC Program requires in a portfolio. The presentation will also give you the chance to see examples of successful submissions and learn how your portfolio will be evaluated. This webinar is open to all interested candidates.  

2/7/2012
2:00 – 3:00 p.m. (CT)
Storing and Managing Digital Collections (Infopeople)
The uncertainties that go hand in hand with new technologies in digital preservation can make “once and for all” preservation approaches impractical. This third in a series of four webinars will present basic concepts and approaches to dealing with crucial digital preservation issues today and make decisions that will position you for success in the future. Topics include storing digital objects, choosing and understanding risks in file formats, planning for migration and emulation, and the roles of metadata in digital preservation. This webinar will be of interest to library staff and archivists who are involved in developing digital projects. No special technical background required.  

2/8/2012
10:00 – 11:00 a.m. (CT)
Learning4Life: AASL Standards for the 21st Century Learner   (NCompass Live)
Learn how to use Web 2.0 tools and other technologies to differentiate instruction while addressing the American Association of School Librarians (AASL) Learning4Life standards of collaboration, critical thinking and problem solving. Open source applications such as Xtranormal, Juxio, Prezi, and Make Beliefs Comix will be demonstrated. Samples of student projects using these technologies will also be presented along with ways to integrate into the curriculum. Presenters: Judy Henning, Kearney Public Schools; Dr. Sherry Crow, UNK; Deb Levitov.  

2/8/2012
Noon – 1:30 (CT)
Embracing the Cloud: Real Life Examples of Library Cloud Implementation (NISO)
Cloud computing, a concept that has leapt onto the scene in the last few years, is available to libraries in the form of hosted systems for an ILS  or for e-resource access. These systems take advantage of cheaper computing power, increased availability of services such as Amazon Web services, and new development strategies from library vendors. What does moving library information to a networked environment do to improve the overall management of the system? How can libraries leverage cloud-hosted and managed collections? Are there tradeoffs in terms of local control? Learn the answers to these and related issues at this webinar where speakers will discuss actual cloud implementations in library environments.  

2/8/2012
2:00 – 3:00 p.m. (CT)
Youth Media Activities in Your Community: Teaching Digital Natives (Infopeople)
Engaging today’s youth through technology is critical to reach a generation that has had access to advanced technology throughout their entire educational and personal lives. Reaching this “tech generation” may seem overwhelming as the proliferation of technology advances and the ever-changing trends make it difficult to determine what efforts will be effective. This webinar will focus on what you can do to educate and engage youth using technology. By the end of this webinar attendees will have the basic knowledge to incorporate technology into your programs engage and educate youth.  

2/9/2012
Noon – 1:00 (CT)
Grantseeking Basics (Grantspace)
Are you a representative of a nonprofit organization? Are you new to fundraising? Do you want to learn how the funding research process works, and what tools and resources are available? Learn how to become a better grantseeker! In this class we will cover: what you need to have in place before you seek a grant; the world of grantmakers; the grantseeking process; and available tools and resources.  

2/9/2012
1:00 – 2:00 p.m.
Cloud Computing 101 (WebJunction) 
“Cloud computing” seems to be all the rage, but what actually is it? This overview presentation will explain what cloud computing offers libraries, how libraries are using these services, and what you should consider when thinking about using a cloud service in your library. A distinction between services for end-users and services for organizations will be made, explained, and illustrated, as well as the terms used to describe cloud services. Learn how quick and easy it now is to deploy applications “in the cloud” using tools such as Google Docs, Google App Engine, and Amazon’s Web Services, among others. Resources for further exploration will be included.  

2/9/2012
1:00 – 2:00 p.m. (CT)
Playing by the Rules: Creating an Effective Volunteer Handbook (VolunteerMatch)
When was the last time you reviewed your Volunteer Handbook or Policies and Procedures Manual? It’s probably been too long. Learn how to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them. A good Volunteer Handbook can also help you better identify and deal with challenging volunteers. Whether you’re just starting to create a Handbook or if you’re looking for best practices on information to include, this webinar will evaluate the Handbook you have and help you create a stronger framework for your volunteer engagement program.  

2/9/2012
2:00 – 3:00 p.m. (CT)
App Development: The Why & How (Texas State Library & Archives)
Join Corinne Hill as she discuss why Dallas Public Library pursued a library app and how it was designed and implemented.

2/9/2012
2:00 – 3:00 p.m. (CT)
Building a Successful Online Learning Community for Librarians: A Conversation with Steve Hargadon (The Blended Librarian)
A review of his website reveals that Hargadon manages or participates in multiple online communities and produces several online interview series that feature leading educators and technologists. In this webcast we’ll learn more from Hargadon about managing successful online communities, and how to get one’s colleagues engaged in sharing ideas and information in virtual environments. Hargadon will reflect on the Library 2.011 Conference, and share what’s next. We’ll also be hearing Hargadon share his thoughts about the future of higher education, technology for teaching and learning, and libraries in an increasingly digital world.  

2/9/2012
2:00 – 3:00 p.m. (CT)
SLJ Nonfiction Spring Book Buzz (School Library Journal)
The world around us is constantly changing and evolving; the same should be said of your nonfiction collection! The Egypt of one year ago no longer exists, new social networking tools have been created that complicate teen relationships more than ever, and movements like Occupy Wall Street have redefined activism. It is important for your students and young patrons to have the resources they need to research and understand the society in which they live as well as communities beyond their borders.  

2/10/2012
10:00 – 11:00 a.m. (CT)
Tech Tools with Tine: Shelfari and Goodreads (Texas State Library & Archives)
Please join us for a special series with technology trainer, Christine Walczyk, all about popular online tools. The series is meant to be short on talk about library context and higher concepts. It’s really all about the tools themselves! Our aim is to demonstrate how to use one tool in each webinar in under 60 minutes with time for Q&A built in.  

2/14/2012
1:00 – 2:00 p.m. (CT)
SLJ Teen Spring Book Buzz (School Library Journal)
It’s time to start your spring cleaning, and nothing can few freshen up your shelves better than the new season’s crop of great teen reads! This webcast will feature title presentations Beyond Words Publishing, Little, Brown Books for Young Readers, Houghton Mifflin Harcourt Children’s Book Group, and Harlequin Teen. A few highlights-the crazy-fun graphic novel Teen Boat! from dynamic duo Dave Roman and John Green; meeting Ricki Jo, who sheds her rural simple persona to become Ericka at her new high school in The Queen of Kentucky; for young entrepreneurs, Better Than a Lemonade Stand! Small Business Ideas for Kids; and the vampire lovers will enjoy the apocalyptic The Immortal Rules.  

2/14/2012
2:00 – 3:00 p.m. (CT)
Top Tech Trends in Materials Handling (Infopeople)
Does your heart sink every time you walk into the back room and see rows of full book carts waiting to get checked in or shelved? Are you under the mistaken assumption that you need RFID to use automated materials handling systems? There are affordable technologies on the market today that can reduce the number of library staff that need to be involved in basic materials handling functions. From self-check in and self-check out machines to vending machines and sorters, there’s a solution out there for libraries of every size and for every budget.  At the end of this one-hour webinar, participants will: Learn about five new low cost solutions for supporting materials handling functions and be able to identify at least ten vendors that provide automated materials handling products.  

2/15/2012
10:00 – 11:00 a.m. (CT)
Turning Your Library Around (NCompass Live)
When we started at the South Sioux City Public Library two years ago the library was having difficult times. Circulation and attendance numbers were down. The public’s opinion of the library was not positive. In two years’ time period we have seen an increase of circulation from 21,000 items to over 40,000 items. We have seen attendance numbers for youth climb from 2000 to 6000 and adult attendance has gone from 800 participants to over 3000 participants. This presentation will tell what we did to turn the program around. Presenters: David Mixdorf, Dan Nieman, Odessa Meyer, South Sioux City Public Library.  

2/15/2012
11:00 – Noon (CT)
Breezing Along with the RML (NLM)
Marty Magee, Nebraska/Education Coordinator and Barb Jones, Missouri/Advocacy Coordinator will present at this session. Barb will provide insights on the work of clinical librarians at health sciences libraries.   To log in, visit https://webmeeting.nih.gov/mcr. Enter as a guest. Sign in with your first and last names. Follow the instructions in the meeting room to have the Adobe Acrobat Connect system call you on your telephone.  

2/15/2012
Noon – 1:00 (CT)
Meet the Power Patron: Insights from Patron Profiles (Library Journal)
Hear from a team of experts and learn how you can use Library Journal’s new Patron Profiles research and other unique tools to shape your library’s future! This event is moderated by School Library Journal’s Editor-in-Chief, Rebecca Miller.  

2/15/2012
1:00 – 2:00 p.m. (CT)
Proof of Concept: Applying Project Management Principles to Your Workplace (Colorado State Library)
In “Project Management Case Studies: Who Forgot to Measure the Bookcases?” we will ask participants to take one of several principles of project management and apply it to their situation, and then give us a short report after one week. Those reports (which will remain anonymous) will be shared via this final webinar. Here are the lessons of project management from your peers: what worked, and what didn’t, in real situations.  

2/16/2012
10:00 – 11:00 a.m. (CT)
Libraries as Content Collaborators & The Life of a Production Librarian with Eli Neiburger (Texas State Library & Archives)
Join Library Journal Mover and Shaker Eli Neiburger, Associate Director of IT & Production at the Ann Arbor District Library, as he expands upon his compelling argument that one way for libraries to remain relevant in this current technological era is to become producers of and/or collaborators on their own content. Eli will talk about AADL’s approach to digital projects, and how Production Librarians at AADL work with community partners to bring new content to the web. He’ll also cover the infrastructure and skills necessary for libraries to move in this direction, and how to get started without a budget.  

2/16/2012
1:00 – 2:00 p.m. (CT)
Building a LibraryAware Community: Making the Connection (Library Journal)
Panelists from libraries from the US and Canada discuss how to build stronger library connections to your community as well as giving advice on making the shift to eBooks. This webcast is moderated by Nancy Dowd, Project Lead LibraryAware, NoveList/EBSCO Publishing.  

2/16/2012
2:00 – 3:00 p.m. (CT)
Libraries, We Mean Business: Best Ideas from LJ’s Best Business Books of the Year (Infopeople)
As libraries are seeking ways to meet the needs of their communities in a challenging economy, leaders can turn to best business models and practices for ideas and inspiration. Presenters will review Library Journal’s 2010 Best Business Books of the year; select and discuss relevant techniques and strategies from books pertaining to management, leadership, marketing and organizational dynamics; and provide practical examples for applying these practices in your own library. This webinar will be of interest to library staff in any type of library who want to lead, implement change, and increase visibility of their library services.  

2/20/2012
1:00 – 2:00 p.m. (CT)
TrainerSmarts (InSync Training)
As trainers, we naturally focus on learning, growing, & improving. Join facilitator Jane Bozarth as we explore our own improvement with a twist: identifying your strengths, not your weaknesses, and focusing on enhancing your talents rather than overcoming your deficits. Take this concept away with you for application that will result in great learning experiences for participants while keeping you energized as well.  

2/21/2012
10:00 – 11:00 a.m. (CT)
The Accidental Library Marketer (Texas State Library & Archives)
If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer” — and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar will be led by the author of the book, The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.  

2/21/2012
11:00 – Noon (CT)
Your library at Webscale: How radical collaboration is redefining library management services (Library Journal)
During this session, Andrew Pace, Executive Director, Networked Library Services, will provide an overview of OCLC’s vision for connecting the world’s libraries to operate and innovate at Webscale. You’ll also hear directly from library automation experts and members of the OCLC WorldShare Management Services community about how the move to WorldShare has eliminated traditional operating silos, allowing them to focus more attention on the communities they serve.  

2/21/2012
1:00 – 2:00 p.m. (CT)
Books for Youth Alert: New Titles for 2012 (Booklist)
Join us for a free, hour-long webinar featuring publishing representatives who will fill you in on their leading titles for spring and beyond. Sponsored by Holiday House, Penguin Young Readers Group, Houghton Mifflin Harcourt, and Perseus/Running Press. Moderated by Booklist senior editor Ilene Cooper.  

2/21/2012
1:00 – 2:00 p.m. (CT)
Proposal Budgeting Basics (Grantspace)
Learn to prepare and present a budget in a grant proposal.   This session, geared to the novice grantseeker, will cover such topics as: What is included under the “personnel” section and how to calculate it? What level of detail do you need to include for non-personnel expenses? How do you determine reasonable costs? What types of expenses are considered “overhead”? What other financial documents will funders want to see?  

2/22/2012
10:00 – 11:00 a.m. (CT)
Learning to Live Without a Statistical Abstract (NCompass Live)
In March 2011, the division of the U.S. Census Bureau responsible for data compilations such as the Statistical Abstract of the United States revealed that it would discontinue several popular publications. The decision was largely driven by budgetary concerns, but it also reflected further evolution toward new vectors for distributing data electronically. James Shaw, Director of Collections, Criss Library – UNO, will provide an update of the situation and offer practical advice concerning alternative resources. He will also explore the policy implications of trading away convenience and ease-of-use for enhanced data tools more suitable for advanced researchers than the general public.  

2/22/2012
11:00 – Noon (CT)
Leadership Presence: How to Build Personal Influence in Your Organization (American Management Association)
Presence is the corporate “it” factor.  It’s directly linked to your ability to get noticed, forge trusting relationships, and get others on board with your agenda. In increasingly distributed companies, managers are often left alone to translate a vision and galvanize cross-functional teams. The good news is that anyone can strengthen their presence in a way that’s authentic, natural, and influential whether they’re an introvert, extrovert, aspiring or seasoned leader. In this webcast, you’ll discover what skills are needed to inspire and motivate by focusing on the core aspects of presence.  

2/22/2012
Noon – 1:30 (CT)
Taking Library Data From Here to There (NISO)
Cloud computing, a concept that has leapt onto the scene in the last few years, is available to libraries in the form of hosted systems for an ILS  or for e-resource access. These systems take advantage of cheaper computing power, increased availability of services such as Amazon Web services, and new development strategies from library vendors. What does moving library information to a networked environment do to improve the overall management of the system? How can libraries leverage cloud-hosted and managed collections? Are there tradeoffs in terms of local control? Learn the answers to these and related issues at this webinar where speakers will discuss actual cloud implementations in library environments.  

2/22/2012
1:30 – 2:30 p.m. (CT)
Facebook Features Update (Common Knowledge)
Karen Coyle will present her “five stars of library data,” an analysis of the changes needed and some steps that libraries can begin to take immediately. She will also discuss the “open world” view of the linked data movement and how this view can increase the visibility of libraries in the global information space. This webinar will give an introduction to the types of changes that are needed as well as the value that can be realized in library services. Attendees will learn of some preparatory steps have already been taken, which should confirm that libraries have indeed begun the journey “From Here to There.”  

2/23/2012
1:00 – 2:00 p.m. (CT)
Census 2010 and American Community Survey (Library Journal)
We’ve already seen how Census 2010 is reconfiguring political districts based on population gains and losses. This is just the tip of the iceberg. Join us to learn about the sweeping new data methods behind Census 2010 and the American Community Survey (ACS), how they’re different than Census 2000, and what they mean for librarians delivering services, library boards and elected officials making library funding decisions, and library users including business patrons.  

2/23/2012
1:00 – 2:00 p.m. (CT)
Twitter for Job Seekers: Tips for Helping Your Library’s Job-seeking Patrons (WebJunction)
Twitter is one of the best online tools for networking and job seeking. Whether browsing job postings or connecting with people in your field, Twitter offers something for everyone. This session will cover tips and techniques for helping patrons network and find jobs on Twitter, and provide your library with ways to use Twitter in support of job seekers. Learn how you can use “tweets” to extend and augment your library services, showcase the resources and programs you provide job seekers and demonstrate the powerful connections you create in your library community.

2/24/2012
Noon – 1:00 (CT)
Directors’ Summit: Discover a 21st Century Roadmap for Community Outcomes (Library Journal)
Join us as we explore some of the key themes from the Library Journal 2011 Directors’ Summit, held in partnership with Columbus Metropolitan Library. Garry Golden speaks and Patrick Losinski, executive director of Columbus [OH] Metropolitan Library, will lead a discussion between Garry and the audience. Library Journal’s Editor-in-Chief Francine Fialkoff will give the welcoming introductions.  

2/28/2012
9:00 – 5:00 (CT)
Big Talk From Small Libraries (Nebraska Library Commission)
This free one-day online conference is aimed at librarians from small libraries; the smaller the better. Each of our eight speakers is from a small library or directly works with small libraries. Topics will range from technology (new tech and old tech) to programming to new roles for the library. Eight presenters means eight hourly slots and eight topics. Come for the programs on what you’re dealing with now or maybe try something new. Everyone is welcome to register and attend, regardless of how big or small their library is, but if your library serves a few thousand people, or a few hundred, this is the day for you.   So far, our agenda is:

  •    9:00  Helping Your Patrons E-Read, Karen Mier
  • 10:00  Community Partnerships, Diane Althoff & Karla Bieber
  • 11:00  The FFL Fabulous Laboratory: Developing a Read/Write Culture in Your Library, Lauren Smedley
  • Noon  Combo School/Public Libraries, Lindsey Hansen & Linda Holmberg
  •   1:00   Magic Tricks and Maintenance: Helping the Public Learn Technology, Jessamyn West
  •   2:00   Working in the Cloud, Jezymnne Dene
  •   3:00  Gaming and Game collection development, Diane Trinkle
  •   4:00  TBA

2/28/2012
10:00 – 11:00 a/m/ (CT)
Law Week Programming at the Library  (Montana State Library)
The first week of May is Law Week – a time to learn about, engage with, and celebrate the civil order and justice system we colloquially refer to as THE LAW. This session will explore some programming ideas for Law Week that will position your library as the community nexus for information about the law. Libraries have an important role to play in the justice system: they make legal information available to all.  

2/28/2012
10:00 – 11:00 a.m. (CT)
Writing Good Press Releases and Working with the Media (Texas State Library & Archives)
Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!

2/28/2012
11:00 – Noon (CT)
Lending eReaders: What Libraries Need to Know (Washington State Library) 
Join panelists for a discussion on best practices in loaning eReaders to library customers. What are the big considerations when developing a lending program for eReaders? Hear lessons learned and success stories on lending eReaders. Hosted by Shirley Biladeau, Idaho Commission for Libraries and Jennifer Fenton, Washington State Library.

2/29/2012
1:30 – 2:30 p.m. (CT)
Operation Smile Case Study: Fundraising on Facebook Using Facebook Advertising (Common Knowledge) 
For the holiday 2011 fundraising season, Operation Smile took the strategic step of increasing their commitment to social media by investing in Facebook fundraising tools and Facebook advertising. In this insightful session, we’ll take a close look at Operation Smile’s year-end Facebook marketing and fundraising  campaign and demonstrate how they cost-effectively scaled their Facebook Page Likes, tested techniques for increasing individual gifts and peer-to-peer giving, and expanded their viral reach via Facebook social advertising.

3 Comments

leave a reply

Add your comment below, or trackback from your own site. Subscribe to these comments.

:

:


« Update: WebJunction Course Deadlines
» Libraries as Community Engagement Leaders