With the reduction in the offering of Library System Continuing Education throughout the state, now is the time to take advantage of the free online learning available through  WebJunction Illinois.

In order to help you maximize your time online we will be providing a series of subject guides listing the courses available to WJIL registered users on selected topics, starting with marketing and useful marketing skills. Click on the course names below for a description and to enroll. You must be an eligible and registered user of WJIL to enroll in these courses for free.

• Advanced Business Communication – Effective Business Communication
• Advanced Business Communication – Business Writing for Results
• Competitive Factors in Strategic Marketing
• Creating a Marketing Campaign
• Customer Satisfaction: Analysis and Implementation
• Delivering the Message
• Developing Customer Satisfaction Surveys
• Developing Motivating Messages
• Discovering What Your Customers Want
• Elements of Marketing Strategy
• E-Mail as a Marketing Tool
• Fundamentals of Exceptional Customer Service
• Identifying Your Customers Expectations
• Keep it Simple: Developing a Marketing Plan
• Keeping Your Library Looking Good
• Merchandising that Works
• The Online Branding Environment
• Principles of Marketing – Fundamentals of Marketing
• Retailing Methods and Techniques in Libraries
• Using Surveys to Measure Customer Satisfaction
• Web 2.0 Fundamentals
• Writing a Marketing Plan: Phase 1