What happens when you look at your library through the eyes of your customers? Three public libraries and one academic library from the Chicago area did just that, as part of a LSTA grant-funded initiative on patron needs assessment. A retail-space consulting firm conducted a two-day study of patron behavior, touch points, and interactions at the four libraries.

The results of those observations led to the libraries adjusting staff behavior, space layout, signage, and marketing tactics, in order to better serve and delight their patrons. During this webinar, Gretel Stock-Kupperman, director of consulting and continuing education at Metropolitan Library System; Jamie Bukovac, director of Indian Prairie Public Library; and Detlev Pansch, director of Barrington Area Public Library, will share the details of what issues were surfaced by the study, and the best practices they have adopted from the retail world in order to better address patron needs.

You can hear more about the experiences of these Illinois libraries in the WebJunction webinar on March 17 from 1:00 – 2:00 pm. Find out more and register on L2.