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Library Development

Continuing Education, Library Development
Digital Literacy and Libraries
January 31st, 2013 | Permalink | Comment?

Digital literacy is “the ability to effectively and critically navigate, evaluate and create information using a range of digital technologies,” and libraries are uniquely positioned to help Americans achieve this literacy. As Digital Learning Day approaches on February 6, the Division of Library Development is developing a Digital Literacy resources section of our website to help assist libraries in finding out more about digital literacy and the role libraries play in achieving it.
Continuing Education, Library Development
InfoPeople: Basic Graphic Design for Library Staff: Quick & Easy Solutions
December 3rd, 2012 | Permalink | Comment?

*Have you been asked to create your library’s flyers and feel all at sea?
*Are the ones you have created being ignored?
*Are you still finding grammar and spelling errors and leaving important things out?
*Are you really seeing what your customers see?
*Looking for quick and easy ways to improve your graphic design?

For the past 20 years personal computers have allowed us to create publications of all kinds easily without requiring a basic understanding of graphic design. While the results have sometimes been less than successful, there are some quick and simple solutions to making them more attractive and effective.

During this webinar, attendees will learn how use shapes, manipulate images, and work with text and fonts to enhance their basic desktop publishing efforts. We’ll also work together on redesigning examples of library signs to make each more customer friendly.

At the end of this participants will know:
*The 3 basic elements of graphic design and how they work together.
*The 7 pieces of information that should be on every library publication.
*How to make publications readable and error free.
*How to find and use type fonts effectively.
*How to find, move and manipulate images.
*The relationship between good graphic design and great customer service.

This webinar will be of interest to library staff at all levels tasked with creating promotional materials, designing and producing flyers, brochures, publicity items, and providing input on their library’s website.

Wednesday, December 12, 2012
3:00 p.m. – 4:00 p.m.
Online

For additional details and registration information visit: InfoPeople: Basic Graphic Design for Library Staff: Quick & Easy Solutions
Library Development, Library Management
Advocate for Libraries
October 24th, 2012 | Permalink | Comment?

WebJunction Connecticut has compiled a list of links to Advocacy Resources that are useful for advocating for libraries in general or for your library in particular. Many of these resources are short pamphlets and flyers that you can print and disseminate in your library or at meetings. There are also links to archived presentations and webinars to help you learn some of the tricks in advocating for your library.
CT Library Community, Connecticard, Library Development
E-Book Task Force White Paper
October 16th, 2012 | Permalink | 1 Comment

The Connecticut State Library’s Advisory Council for Library Planning and Development (ACLPD) created an ebook task force charged with examining library practices and license agreements, exploring issues of ebook compliance with Connecticard regulations, investigating the possibility of a state-wide ebook cooperative, and generating some best practice recommendations for Connecticut libraries looking to purchase ebook content. The E-Book Task Force White Paper is now available on WebJunction Connecticut.
Continuing Education, Library Development
OCLC: Telling the Library Story
August 16th, 2012 | Permalink | Comment?

Learn how to tell a succinct, powerful story about the value of libraries. Based on OCLC’s :From Awareness to Funding” and the latest findings of brain research, this session focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by August 17 petersoj@oclc.org.

Thursday, August 23, 2012
1:00 p.m. – 2:00 p.m.
Online

For additional details and registration information visit: OCLC: Telling the Library Story
Continuing Education, Library Development
ALA: They’ve Got to See it to Believe It: Getting Decision Makers Into Your Library
July 18th, 2012 | Permalink | Comment?

Believe it or not, “build it and they will come” works with both libraries and baseball fields. It just takes a little effort to get those who determine the fate of your funding in the door. This effort is always worthwhile because studies show that in-person visits are critical for effective influence, particularly in an election year. With the last three months of the election season (phew!) around the corner, now’s the time to press council members, legislators, administrators, school board members — in fact, anyone you can think of — to visit. And if you’re concerned about whether election rules restrict your ability to be involved in advocacy at this time of year, don’t be! We’ll go over the rules of engagement just to be sure we’re all on the same page. Join us to learn the secret strategies for getting decision makers in the door — and eventually agreeing with you!

Tuesday, July 24, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: ALA: They’ve Got to See it to Believe It: Getting Decision Makers Into Your Library
Continuing Education, Library Development
InfoPeople: Tell Me Something I Don’t Know – Meaningful Community Engagement
June 8th, 2012 | Permalink | Comment?

When you ask civilians (those people who are neither library workers nor our closest advisers, such as Friends and Trustees) what they would like to see in their libraries, they generally give predictable, and predictably narrow, answers. They want what they’ve always known in libraries, only more of it and during more open hours. Or they “envision” services we’ve been offering for years without their knowing it. This can be quite frustrating as we try to re-imagine libraries for the 21st Century.

Don’t misunderstand: library consultants Joan Frye Williams and George Needham strongly believe that it’s important to involve the people we serve in library planning and evaluation, but traditional approaches to community engagement are often far too expensive and time consuming for the limited results they produce. They can also be downright boring for all concerned!

This webinar will offer a lively look at practical, affordable, enjoyable techniques for garnering civilian input without surrendering professional judgment. George and Joan will discuss how to:

*Talk about the future without pretending to be psychic
*Reach the right stakeholders, and ask them the right questions
*Elicit ideas that expand everyone’s thinking about your community and your library *Translate those ideas into real directions and initiatives

George and Joan have demonstrated in a variety of library settings that a few well-phrased and properly directed questions can provide considerably more illumination than thousands of satisfaction surveys or sticky dots on flip chart paper. Whether you are starting a new planning process, working through major service changes, or just curious about how to know and serve your community better, you’ll want to join this conversation!

This webinar will be of interest to librarians in all types of libraries, as well as library friends, trustees, commissioners, fundraisers, planners, architects, and marketing staff.

Tuesday, June 12, 2012
3:00 p.m. – 4:00 p.m.
Online

For additional details and registration information visit: InfoPeople: Tell Me Something I Don’t Know – Meaningful Community Engagement
Continuing Education, Library Development
OCLC: Best Kept Secret: Marketing the Small & Rural Library
June 2nd, 2012 | Permalink | Comment?

Is your small or rural library the community’s best kept secret? Libraries are not known for “tooting their own horns” so valuable services and resources go unnoticed. Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by May 31 petersoj@oclc.org.

Thursday, June 7, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: OCLC: Best Kept Secret: Marketing the Small & Rural Library
Continuing Education, Library Development
LJ: Creating a LibraryAware Community: Making Print Materials Work for You
May 16th, 2012 | Permalink | Comment?

How can we empower our staff’s creativity while maintaining consistent branding guidelines?

Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.

How to combine copy and images that compel

Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials – writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.

Guerilla Marketing Library Style

In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.

Q&A and discussion

Panelists:

Gina Rozier- Marketing and Development Manager, Durham County Library

Michelle Jeffers- Public Relations Officer

Barbara McMahan- Graphic Designer, San Francisco Public Library

Pam Jaskot- Library Consultant for Communications and Outreach, State Library of North Carolina

Moderator:

Nancy Dowd- Project Lead LibraryAware, NoveList/EBSCO Publishing

Thursday, May 17, 2012
2:00 p.m. – 3:00 p.m.
Online

Follow us on Twitter! @LJEvent #ljlibraryaware

For additional details and registration information visit: LJ: Creating a LibraryAware Community: Making Print Materials Work for You
Continuing Education, Library Development
OCLC: It Takes a Community to Bridge the Digital Divide
March 1st, 2012 | Permalink | Comment?

In FCC Chairman Genachowski’s announcement of the sweeping Connect2Compete initiative to increase broadband connectivity and Internet access across the nation, he listed an impressive array of partners who are joining in the effort. Although he singled out libraries as “vital centers for digital literacy,” any effective actions must involve the whole community of players. Join us to hear about the key role that the Institute of Museum and Library Services (IMLS) is playing in the broadband adoption challenge and the actions already underway for building digital communities. And also hear insights on the collaborative roles and efforts of city/county governments and public and private organizations. Learn how to get started with inclusion efforts from organizations who have taken the steps to implement practical programs which meet local needs and share your ideas about collaborative efforts which lead digital inclusion.

Tuesday, March 6, 2012
1:00 p.m. – 2:00 p.m.
Online

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by February 28 petersoj@oclc.org.

For additional details and registration information visit: WJ: It Takes a Community to Bridge the Digital Divide

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Category

Library Development

Continuing Education, Library Development

Digital Literacy and Libraries

Continuing Education, Library Development

InfoPeople: Basic Graphic Design for Library Staff: Quick & Easy Solutions

Library Development, Library Management

Advocate for Libraries

CT Library Community, Connecticard, Library Development

E-Book Task Force White Paper

Continuing Education, Library Development

OCLC: Telling the Library Story

Continuing Education, Library Development

ALA: They’ve Got to See it to Believe It: Getting Decision Makers Into Your Library

Continuing Education, Library Development

InfoPeople: Tell Me Something I Don’t Know – Meaningful Community Engagement

Continuing Education, Library Development

OCLC: Best Kept Secret: Marketing the Small & Rural Library

Continuing Education, Library Development

LJ: Creating a LibraryAware Community: Making Print Materials Work for You

Continuing Education, Library Development

OCLC: It Takes a Community to Bridge the Digital Divide