BlogJunction Connecticut » Continuing Education

LJ: Reference: Marketing What You Bought

Kris — Thu, 17 May 2012 13:00:37 +0000

At Library Journal’s midwinter reference roundtable, academic and public librarians expressed frustration that they don’t know how to best market the often-expensive materials they’ve bought from reference publishers and aggregators. SAGE Reference’s Rolf Janke quoted librarians as saying, “Help us market your content…We’re not in business. We don’t have marketing degrees.” At the same time, EBSCO’s Brian Duncan explained that something as simple as radio advertising has caused spikes in usage for libraries. Our participants will explain how to best market content to patrons so that material will fly off the real or virtual shelves.

Attendees will get workable plans and concrete examples of marketing strategies that have worked in various settings and with various sized patron populations. We’ll also hear from two librarians about what’s worked from them and what they need from vendors going forward.

Tuesday, May 22, 2012
1:00 p.m. – 2:00 p.m.
Online

For additional details and registration information visit: LJ: Reference: Marketing What You Bought

LJ: Creating a LibraryAware Community: Making Print Materials Work for You

Kris — Wed, 16 May 2012 14:00:25 +0000

How can we empower our staff’s creativity while maintaining consistent branding guidelines?

Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.

How to combine copy and images that compel

Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials – writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.

Guerilla Marketing Library Style

In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.

Q&A and discussion

Panelists:

Gina Rozier- Marketing and Development Manager, Durham County Library

Michelle Jeffers- Public Relations Officer

Barbara McMahan- Graphic Designer, San Francisco Public Library

Pam Jaskot- Library Consultant for Communications and Outreach, State Library of North Carolina

Moderator:

Nancy Dowd- Project Lead LibraryAware, NoveList/EBSCO Publishing

Thursday, May 17, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: LJ: Creating a LibraryAware Community: Making Print Materials Work for You

TSL: To Pin or Not to Pin: An Exploration of Pinterest for Librarians

Kris — Wed, 16 May 2012 13:00:51 +0000

Have you heard people talking about “pinning” the night away, but are clueless as to what they’re actually talking about? Join Dawn Krause, Manager of Continuing Education at the Texas State Library and Angela Palmer of Bee Cave Public Library — both avid Pinterest users — in an overview of this fun tool. Find out what all the fuss is about and explore the ways that libraries are beginning to use this tool. Pinterest.com is a social site that allows users to “pin” images from around the internet or upload them from their own personal collections to create visual bulletin boards. Find out how the tool works and how your users may be using it, then decide if it’s right for your library. Of course, we’ll cover some of the controversy around copyright as well.

Thursday, May 24, 2012
12:00 p.m. – 1:00 p.m.
Online

For additional details and registration information visit: TSL: To Pin or Not to Pin: An Exploration of Pinterest for Librarians

Basic Computer Training Curriculum for Adults using Windows 7

Kris — Tue, 15 May 2012 12:00:41 +0000

Learn about the My PC Series; a Windows 7 based, completely free, hands-on, and jargon-free curriculum of computer classes developed by Microsoft that aims to make the challenge of providing basic computer training for adults a bit easier.

The webinar contains two sessions; A Program Overview and a Workshop Preview session. If you want to understand the research behind the program, what workshops are available, and what resources are offered for you and your staff – register for the Program Overview session. If you want to see the class content and how it is presented, the Workshop Preview session walks you through a few select topics from the curriculum. Both webinar sessions will be hosted and supported by Microsoft and are not hosted or supported by Web Junction.

Program Overview
Tuesday, May 22, 2012
2:00 p.m. – 3:00 p.m.
Online

Workshop Preview
Wednesday, May 23, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: My PC Series: Basic Computer Training Curriculum for Adults using Windows 7

OCLC: Libraries and the Era of the Learner: A Vision for the Future

Kris — Tue, 08 May 2012 13:00:54 +0000

Join us for a discussion exploring lifelong learning as an economic driver in the 21st century and the expanding role of libraries in this “era of the learner.” Building on discussions about 21st century skills and workforce development, we’ll hear from futurist Garry Golden on the changing workforce and the role that public libraries can play. We’re excited to take a glimpse into the future and to hear how libraries can identify changes, explore implications and pave the way for learners in the 21st century. This session will build on discussions from a face-to-face convening to be held in April, but will benefit and be of interest to all working in libraries.

*If you require Closed Captioning in order to attend this webinar, please contact Jennifer Peterson by May 11 petersoj@oclc.org.

Wednesday, May 16, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: OCLC: Libraries and the Era of the Learner: A Vision for the Future

ALA: Empowering Diverse Voices: Library Leadership 2.0

Kris — Tue, 08 May 2012 13:00:20 +0000

Part of ALA President Molly Raphael’s “Empowering Diverse Voices” diversity leadership initiative, this free webinar will explore how diversity affects leadership in a new library work environment.

The Library Leadership 2.0 webinar will explore how people work in libraries today. With the integration of technology, team-based and project-based groupings, changing demographics, and a distributed model of work, a wider variety of expertise is needed throughout the library. The role of leader changes as the same person moves from a leadership capacity in one group, project or area, to a follower in one or more other areas. This new model of distributed or shared leadership demands a deeper understanding of organizational context, culture and climate and a fresh look at the intersection between leadership and diversity.

Presenters:
Karen Downing, Education Liaison & Foundations and Grants Librarian, University of Michigan Library
Alexandra Rivera, Student Enrichment & Community Outreach Librarian, University of Michigan Library

May 15, 2012
4:00 p.m. – 5:00 p.m.
Online

Registration for the webinar is mandatory. Visit https://alapublishing.webex.com/mw0307l/mywebex/default.do?siteurl=alapublishing to sign up today.

This is the first in a two-part series of Empowering Diverse Voices webinars that will explore diversity within the profession.

LJ: eBooks: New Models, New Tools & New Approaches–A Discussion of Emerging Options

Kris — Sun, 06 May 2012 13:00:06 +0000

This session will look at the eBook landscape from a wide perspective, including the many options for approaching eBook acquisition, lease and loan. This will include discussion of Patron Driven Acquisition (PDA) as well as next generation approaches to patron driven acquisition – “Smart PDA.” It will cover collection development approaches, platform and device changes & possibilities, as well as user experiences & expectations. The session will discuss the many options that can be made available to libraries to optimize their approaches to eBook discovery, usage and overall value of their collections. EBSCO will also discuss its recently released eBook ordering and management platform for eBooks on EBSCOhost including its current capabilities and a glimpse of the road ahead.

Tuesday, May 15, 2012
2:00 p.m. – 3:00 p.m.
Online

For additional details and registration information visit: eBooks: New Models, New Tools & New Approaches–A Discussion of Emerging Options

Archived April 2012 Library Webinars

Kris — Thu, 03 May 2012 13:00:47 +0000

The following April 2012 webinars have been archived and are now available for viewing:

ALCTS: Preserving Your Personal Digital Photographs

GLA: WordPress for Library Websites

InfoPeople: Healing Reads: Bibliotherapy for the 21st Century

InfoPeople: Leveraging Technology to Support Early Literacy in the Library

InfoPeople: Teen Literature Update 2012

OCLC: Best Practices in Virtual Reference: Virtual Reference in Tough Times

OCLC: Skills for the Everyday Leader

OCLC: Virtual Connections

TechSoup: Quickbooks Made Easy for Nonprofits & Libraries!

ALA: Rallying Your Community: Mobilizing the Grassroots

Kris — Wed, 25 Apr 2012 12:00:14 +0000

Rallying Your Community: Mobilizing the Grassroots will be the topic of a free webinar sponsored by ALA’s Committee on Library Advocacy.

In a difficult economy, the citizen voice is more important than ever. Learn how two community organizations, the Sustainable Library Citizens Coalition of Indianapolis-Marion County (Ind.) Public Library and Urban Librarians Unite of New York City, have used their voices to impact library funding.

Laura Johnson, deputy director, public services, of the Indianapolis Public Library and Tara Seeley, senior grants officer, Central Indiana Community Foundation, will share their story of engaging the Indianapolis community to successfully advocate on behalf of libraries and librarians.

Lauren Comito, director of communications and operations, Urban Librarians Unite, will describe this group’s radical tactics for promoting and supporting libraries in the New York area.

Marci Merola, director of the ALA Office for Library Advocacy, will moderate the webinar and demonstrate practical applications of resources from the ALA Office for Library Advocacy.

Wednesday, May 2, 2012
2:30 p.m. – 3:30 p.m.
Online

For additional details and registration information visit: ALA:Rallying Your Community: Mobilizing the Grassroots

InfoPeople: Teen Literature Update 2012

Kris — Fri, 20 Apr 2012 15:30:20 +0000

Are you wondering:

*What the latest thing in YA literature is?
*Who are the emerging authors, and the ones falling out of favor?
*What are the best resources for evaluating books for YAs?
*If graphic novels are just comic books in disguise?
*If reading online is really reading?

The world of young adult literature is an inherently dynamic one and one that, in the last decade, has become among the most active in publishing. Each new publishing season brings a plethora of new titles, new forms, and new formats, many of which require new methods of evaluation. Keeping up with all of these changes and the new titles flooding the market can be a full-time job. This webinar will help students identify new trends and the best new titles and resources for collection development.

At the end of this webinar, attendees will be familiar with current:
*Trends informing the dynamic field of young adult literature
*YA Fiction – both novels of realism and genre fiction – that are ‘first selections’ for YA collections
*Non-fiction for both recreational and classroom use
*Graphic novels and comics
*Useful resources for collection development

Thursday, April 26, 2012
3:00 p.m. – 4:00 p.m.
Online

This webinar will be of interest to both public and school library staff with young adult collection development responsibilities.

For additional details and registration information visit: InfoPeople: Teen Literature Update 2012