Sure, it’s incredibly simple for your library to set up a Facebook presence. But, then what? How can you really make it useful for visitors?

• Learn the do’s and don’ts of managing your library’s Facebook account and what you can do to attract more fans.
• Get the lowdown on using Facebook Insights, the built-in metrics application.
• See real examples of libraries that showcase the good, the bad and the ugly.
• Get ready to make your library’s presence on Facebook a whole lot better!

At the end of this webinar, participants will:

• Be able to identify at least three strategies for effective Facebook posting
• Be able to list at least 2 critical differences between a Facebook Profile and a Facebook Page
• Be familiar with some of the key metrics available via Facebook Insights

Thursday, July 12, 2012
3:00 p.m. – 4:00 p.m.
Online

This webinar will be of interest to library PR and marketing staff, and staff responsible for maintaining Facebook for their library.

For additional details and registration information visit: InfoPeople: Fine-Tuning Facebook for Libraries